Не е тайна, че социалните медии е във възход. Twitter се разпространява по-бързо от новини за свине грип. Facebook е нараснал два пъти размера на MySpace, и няма намерение да спре. Вместо да пишете друг 1226 дума статия за това какво да правим и къде да отида, ето списък на малки, лесни за смилане пунктове с конкретни съвети за това как да генерирате води посредством социални медии
Wednesday, December 30, 2009
Видео стриим
Кой кой е пристрастен към интернет връзка, дори ако той живее в Замбия и Уганда, знае какво е YouTube. Видео споделяне мрежи са фантастично място за генериране на данни за потенциални клиенти.
Видео текста могат лесно да бъдат вградени във вашия уеб ипотпал, споделени от Twitter, Facebook и други социални мрежи и имат много по-висока стойност след писмено възприема.
Много експерти казват, че Интернет маркетинг поточно видео е бъдещето и аз казвам ипотпал, че техните предчувствие е прав. Видео Позволява ви да се свържете с вашите клиенти, дори преди те да се запознаем, вие имейл или говорим с вас по телефона.
След като гледа само един клип с участието на ти-неотложен те се чувстват съпричастност към вас, който се мултиплицира шансовете си за приключване на сделката по гръб.
Monday, December 28, 2009
New Things at BillStaceyConstruction.com
Happy Holidays!
http://billstaceyconstruction.com
Information on Bill Stacey Construction has been added to demonstrate specific industry experience in banking projects, public utility support projects, school projects and projects that support the tech industry. Just click the Industry Experience button on the left to access this info.
Written by Brad Stacey
Motorola explores to split into 3 companies
As we know, Motorola has said that company wanted to split in 2 different companies, is now splitting in 3 companies, in order to raise cash and pay down debt, as per reports the New York Times.
The company has hired JPMorgan Chase, Centerview Partners and Goldman Sachs to seek buyers for its division that manufactures set-top boxes for cable television companies and radios to go into cellphone transmission towers. “The businesses up for sale could be worth as much as $5 billion,” said Philip Cusick, Analyst for Macquarie Capital.
Last year, Motorola had said that it wanted to separate its struggling cellphone handset unit from the rest of the company, which includes a third business unit that sells two-way radios to businesses and government agencies. “Even if it sells the set-top box and communications equipment unit, the company would still likely separate the two remaining divisions,” said Cusick.
The company is not expected to begin the separation process, however, until the finances of the handset unit stabilize, perhaps in mid-2010. Some of the analysts said that a final split-up is not expected until 2011 at the earliest.
After a long slide, Motorola has high hopes for turning around its cellphone business. It recently introduced two smart phones, including the Droid, which is being promoted by Verizon Wireless. Motorola promises dozens more smart phones in the next year.
Motorola got into the cable box business in 2000, when it acquired General Instruments for $17 billion. Prospects for that business may be dimming, however, in part from more aggressive competition from its main rival Cisco Systems. Moreover, the rise of video delivered over the internet may undercut the traditional cable TV model.
Motorola’s telecom equipment business has also had its share of troubles. It primarily supplies radios to wireless carriers that use an older technology. The company’s bankers are also approaching private equity firms, including TPG and Silver Lake Partners.
Г нюз нема да приема самостоятелни блогери :/
Разбира се, че ще dissappoint много добри блогове, които са поддържани от един автори, и те ще пропуснат по възможност да получи допълнителни трафика на сайта. Но причините са разбираеми за да поддържа високо качество на съдържанието Google News – защото един автор не може да бъде в състояние да прокара оригиналния ниша извънредни новини най-бързо и изчерпателно и мулти-автор ипотпал и организации могат, и разбира се, какво се случва в блога актуализира, когато блогър е зает в реалния живот или на почивка, без никой да направите резервно копие Но трябва ясно да показват Google Споменавам това за подаването страница, така че това много изисквания автор е ясно на заинтересованите блогъри.
Sunday, December 20, 2009
Motorola Milestone
Le Motorola Milestone offre la 3G/3G+, un écran capacitif tactile multi-touch de 3,7″ avec une résolution de 480×854, un APN de 5 Mégapixels avec flash dual-LED et autofocus, un processeur cadencé à 550Mhz avec 256Mo de RAM, une capacité de 16Go (carte microSD pré-installée), un port mémoire microSD/SDHC, le Bluetooth 2.1+EDR, le WiFi b/g, un GPS intégré, une prise jack 3,5mm, un clavier complet, une autonomie de 385min en usage continu contre 270h en veille, le tout dans des dimensions de 60 x 115,80 x 13,70 mm pour 165g.
Le Motorola Milestone est disponible en exclusivité chez rueducommerce durant quelques semaines, il débarquera chez les autres opérateurs à partir de 229 euros avec un forfait chez Orange et 89 euros chez SFR ou Bouygues télécom.
Monday, December 14, 2009
Motorola: Brits buy boring.
So Motorola’s just started advertising the Droid in the UK. Except rather than ‘Droid’, as Motorola calls the phone in the US, our version is called ‘Milestone’. And instead of adverts showing stealth fighter planes bombing us with advanced technology, we get some voice-over lady telling us about ‘versatility’. Am I the only one who thinks we got the short straw?
(apologies if youtube pulls either of these.)
check out the US advert here.
check out the UK advert here.
Full disclosure as I start: I am an H G Wells fan, and any film that references The War of the Worlds would probably get my vote automatically. I’m not adverse to stealth jets either. Honestly, the eight year-old in me thinks they’re actually rather awesome. So when I say that I think the US advert has its charms, I do have some less-than-formal reasons for doing so. However, our bland UK alternative leaves me feeling as if there’s more reasons for me to prefer the US’s version than simply its engagement with Michael Bay-esque boyish fantasy. These two adverts show a modern, useful consumer item being pitched in drastically different ways, and when that happens, it’s because somebody out there thinks that two groups of people buy for very different reasons.
I’m not going to get into the value of the US commercial. As much as I generally love US marketing strategies, quite a few of them would take a bit of time to logically justify (that recent Michael Bay ‘Victoria’s Secret’ ad springs to mind…). More interesting to me is the UK advert, and it’s attempt to basically pummel the viewer with a list of ‘features’. Roughly speaking, that list is:
- the phone’s ‘advanced’, allowing a ‘richer, deeper experience’
- connectivity: ‘connect in an instant’
- adapatable – it ‘gets smarter’
- it ‘knows where you are’
- it ‘understands what you want’
- runs android 2.0 (well, 2.1 pretty soon, but they don’t mention that)
- it has both real keyboard + virtual one on its touchscreen
- camera: ‘experience life clearer, wider, richer, the way it was meant to be seen’
- and in conclusion: it is ‘without compromise’
Now call me crazy, but i don’t really see any USP’s in that list, other than perhaps Android 2.0, and that point of difference is going to mean nothing by the time the phone goes mainstream in the UK. It’s not really the product’s fault; after all, the boys at Engadget called DROID ‘the best Android phone to date’ [read the full review here], and with a little work, it wouldn’t be too hard to pull this advert into meaningful differentiation info (i’d focus on Android and Google integration myself, maybe the screen res, maybe the 5mp camera over iPhone 3gS’s 3.1mp). But that’s not what the list achieves; rather than being informative, it’s over-long, verbose, full of ultimately meaningless assurances. The effect it has is pretty much the opposite of what it should have done: it makes you wonder if the ‘Milestone’ does, in fact, have anything going for it.
To make this point clearer, consider the ad in the context of some other recent phone marketing. Apple’s recent iPhone brand work in the UK has put a lot of focus on the App Store, such as this example from World of Apple. Now that, at least, is successfully identifying a point of difference, since no other service comes close to the volume of apps Apple’s got up on their store. HTC, in their own way, follow the same USP tactic; the whole ‘quietly brilliant’ campaign seems to reflect HTC’s focus on Android pretty well, identifying the OS’s somewhat-of-a-newcomer status and picking up on the general public tech sense that anything by Google must be pretty decent. Even when they move onto the whole interactivity aspect – ‘you don’t need to get a phone, you need a phone that gets you’ – they keep it satisfyingly focused, such as this example for the Hero [image from slashgear].What could Motorola have picked up from all these enemy broadcasts? If i wanted to point out the path to Motorola, i’d probably remind them that ‘Droid’ being the first proper Android 2.0 device was probably part of why they decided to brand it as ‘Milestone’ over here in Europe in the first place. So what happened to that? If they’d stuck to their guns and kept it simple, they’d have a pretty clear USP, at least for initial exposure.
Pulling back to what I was thinking about when I started writing this post, I have to wonder why Motorola decided to so drastically alter the presentation. I guess it’s probably different US and EMEA offices commissioning different campaigns, but i still feel that the stealth fighter jets would have been a better option. (Honestly: when are they not?) As gloriously ambiguous as the US ad is, at least it sticks to roughly one main point: Droid is the most advanced, future-proof phone on the market. If we try and presume that the last line of the Euro ad is the heavy hitter, then we have to try and work with its primary point being that it is a phone ‘without compromise’. That’s a hard pill to swallow. Without getting into it too much, how is a phone that offers both touch screen and actual keyboards not in some way a compromise? And when you consider that Android 2.1 is probably getting pushed out to the phone sometime in Q1 2010, it seems that the release OS was equally the result of pragmatism. Especially when we remember that – at the moment – there’s no Google Maps Navigation in Europe.
So what do i propose? As it is, we get a boring ad as well as an undersold product. No one wins there. So why not have more HG Wells, and more stealth fighter jets? At least then we’d get an enjoyable viewing experience. And whilst you’re there, bring back that Orange ad where Steven Seagal pitches a romcom to Orange by destroying a golf cart.
R
[edit: comment aside, the minimal initial indications are that Milestone is pre-ordering like hot cakes. We'll have to wait and see what happens with general release. Maybe Motorola's European taste sensors got the boring ad right?]
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